(I)
(II)
(III)
(IV)
(V)
(VI)
(VII)
(VIII)
Identity shapes how a brand is perceived even before people get to know it. It holds the first impression — a sense of quality, taste, and confidence. It creates an aura of significance, inspiring desire and trust.
Conceptual design idea
Typography-based logo
Brand fonts
Brand colors
Ways of visual expression
Four brand identity applications
Print layouts
Brand guidelines
Brand identity is a reflection of a brand’s inner world. It translates essence into form, and emotions and philosophy into a visual language. Every letter, line, color, and texture becomes a carrier of meaning, character, and energy.