ABOUT
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EXPERIENCE, VISION AND PROCESS
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HISTORY
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I’ve learned to think like an entrepreneur and act like a designer — creating not just visuals, but living, cohesive brand systems that carry a brand’s DNA from naming to website and every element of identity
I’ve learned to think like an entrepreneur and act like a designer — creating not just visuals, but living, cohesive brand systems that carry a brand’s DNA from naming to website and every element of identity
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In the summer of 2024, I launched my own furniture brand, 37 TÙTO. Running a business has given me something no book or course could — real, hands-on experience in building a brand from the initial idea to the first clients.
Having started my career as an engineer, I immersed myself in design in 2020 — discovering a new field where logic and engineering thinking meet creativity and artistic expression.
For the past five years, I’ve been working as a freelancer with established companies, emerging brands, and individuals — creating websites and branding with a love for typography, minimalism, and unconventional composition.
For the past five years, I’ve been working as a freelancer with established companies, emerging brands, and individuals — creating websites and branding with a love for typography, minimalism, and unconventional composition.
EXPERIENCE
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When you feel pride, inspiration, and a genuine connection to your brand’s visual identity, it becomes fuel for growth, and the brand becomes an extension of yourself and your business
Design works when it evokes emotion. But it works best when it sparks the founder. After all, it’s the founder who sees their website, packaging, and logo every day — and it’s their energy that gets passed on to clients.
VISION
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APPROACH
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I value projects where there is genuine connection, where design isn’t a service, but a shared act of creation
At the core of every strong project are dialogue, trust, and harmony
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RESULT
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What matters is alignment — not just with the project’s purpose, but with the person. When our tastes and perceptions resonate, the work flows naturally: ideas come faster, solutions are more precise, and the result feels alive. This isn’t about being the same; it’s about fine-tuned understanding and the sense that we’re speaking the same language.
PROCESS
