MAISON25
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Identity and website for the MAISON25 private gallery
2021
2021
/PROJECT
Located in the heart of Saint Petersburg at 25 Galernaya Street, MAISON25 is a multifunctional space. It serves as a gallery with regular re-exhibitions, a venue for private lectures and contemporary art consultations, as well as a space for art exhibitions, events, and private parties.
In French, maison means "living house." MAISON25 occupies the first floor of a building in the historic part of the city. The street in front of the building still retains its original stone pavement.
The unique location and the conceptual essence of the space provided the foundational inspiration for developing its brand identity.
In French, maison means "living house." MAISON25 occupies the first floor of a building in the historic part of the city. The street in front of the building still retains its original stone pavement.
The unique location and the conceptual essence of the space provided the foundational inspiration for developing its brand identity.
The connection between contemporary art and traditionalism in history, culture, and heritage is reflected in the pairing of typefaces chosen for MAISON25's identity.
The traditionalist aspect is represented through an Antique serif, while the concept of contemporary art is embodied in a Grotesque sans-serif.
The traditionalist aspect is represented through an Antique serif, while the concept of contemporary art is embodied in a Grotesque sans-serif.
The website doesn’t replicate the space — it expands it. It’s a stage where art speaks first. A window into the soul of MAISON25 for those who can’t yet walk its halls.
