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Brand identity for Bliss — a travel company specializing in vacations in the Indian Ocean region

2022
/PROJECT
One of the visual techniques is dividing a physical or digital medium into halves or equal parts, with contrasting elements.

This technique embodies the idea of turning dreams into reality. However, it’s not always shown literally. The approach is adaptable, allowing for flexibility and varied applications.
The next technique revolves around the letter "I" in the word Bliss and aligns with the previous approach.

This letter sits perfectly at the center of the word, acting as a kind of divider — just as Bliss separates a certain period of a person’s life into two parts: dream and reality.
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