The essence of the Closer brand: "Exploring the world through feeling. Tasting life. Waking up what sleeps. To invent rituals of love towards yourself, to take care of yourself. To be face to face with your desire. To play and enjoy."
ABOUT CLOSER
The essence of the Closer brand: "Exploring the world through feeling. Tasting life. Waking up what sleeps. To invent rituals of love towards yourself, to take care of yourself. To be face to face with your desire. To play and enjoy."
ABOUT CLOSER
Associations with the Tarot, runes, ancient visual art, suggested that the concept of antiqua font was most applicable in this case. Antiqua is a clear and readable font, which is at the core of any identity. On the level of feeling, it is associated with classics, warm motifs, something close and therefore valuable. Additional grotesque font establishes a connection with modernity, our days, vertical movement.
FONT
Associations with the Tarot, runes, ancient visual art, suggested that the concept of antiqua font was most applicable in this case. Antiqua is a clear and readable font, which is at the core of any identity. On the level of feeling, it is associated with classics, warm motifs, something close and therefore valuable. Additional grotesque font establishes a connection with modernity, our days, vertical movement.
FONT
We chose two main colors to reflect the essence of the brand: deep blue, and I'm not afraid to say it - blood-red.
The deep blue represents the calm sea, the connection with nature. Red is a direct approximation to blood, something that flows in all of us and makes our lives possible. This overt metaphor seems to us a strong basis for a conversation about Closer values.
The deep blue represents the calm sea, the connection with nature. Red is a direct approximation to blood, something that flows in all of us and makes our lives possible. This overt metaphor seems to us a strong basis for a conversation about Closer values.
COLORS
We chose two main colors to reflect the essence of the brand: deep blue, and I'm not afraid to say it - blood-red.
The deep blue represents the calm sea, the connection with nature. Red is a direct approximation to blood, something that flows in all of us and makes our lives possible. This overt metaphor seems to us a strong basis for a conversation about Closer values.
The deep blue represents the calm sea, the connection with nature. Red is a direct approximation to blood, something that flows in all of us and makes our lives possible. This overt metaphor seems to us a strong basis for a conversation about Closer values.
COLORS
The main brand phrase is "Take me closer": to be nearer. On one medium, it's broken down into parts: "Take me" stays on matte translucent paper, "closer" stays on matte rough cardboard. When both media are connected, the phrases are read together.
Another detail is the mirror image. We wanted to connect the identity with the idea of coming back to ourselves, to our own sexuality. This is how we came up with the idea of a card on which the text can only be read with the help of a mirror. It's as though it put you on pause: you take the card, go to the mirror and reconnect with yourself, pay attention to your own tenderness and sensuality.
Another detail is the mirror image. We wanted to connect the identity with the idea of coming back to ourselves, to our own sexuality. This is how we came up with the idea of a card on which the text can only be read with the help of a mirror. It's as though it put you on pause: you take the card, go to the mirror and reconnect with yourself, pay attention to your own tenderness and sensuality.
DETAILS
The main brand phrase is "Take me closer": to be nearer. On one medium, it's broken down into parts: "Take me" stays on matte translucent paper, "closer" stays on matte rough cardboard. When both media are connected, the phrases are read together.
Another detail is the mirror image. We wanted to connect the identity with the idea of coming back to ourselves, to our own sexuality. This is how we came up with the idea of a card on which the text can only be read with the help of a mirror. It's as though it put you on pause: you take the card, go to the mirror and reconnect with yourself, pay attention to your own tenderness and sensuality.
Another detail is the mirror image. We wanted to connect the identity with the idea of coming back to ourselves, to our own sexuality. This is how we came up with the idea of a card on which the text can only be read with the help of a mirror. It's as though it put you on pause: you take the card, go to the mirror and reconnect with yourself, pay attention to your own tenderness and sensuality.
DETAILS
